KongZhong (KONG) has signed an exclusive wireless value-added services strategic partnership agreement with ESPNSTAR Multimedia, a joint venture set up by ESPN STAR Sports.

ESPN STAR Sports (ESS) has the largest TV network in Asia and has exclusive rights to many popular sports events such as English Premier League, Wimbledon, and Tennis Masters.

KongZhong will utilize ESPNSTAR Multimedia's sports resources and information to create wireless value-added services using WAP, MMS, JAVA, SMS, and CRBT technologies.

In conjunction with MMV China, KongZhong plans to launch the largest wireless sports information platform in China and provide Chinese sports fans with the most up-to-date and popular sports information, and interactive sports-related wireless products such as WAP portal, JAVA games, and sports communities.