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The9 Buys China Gaming Rights For US$35 Million

February 13, 2007
Business

Online gaming company Webzen (WZEN) says it has signed an export license contract for the massively multiplayer online first person shooting game Huxley with Chinese game publisher The9 (NCTY).

In a press release, the company projected the amount of the agreement for Huxley's distribution and service rights is estimated at US$35 million. This includes the down payment and a minimum guarantee for a three-year period, while the royalty rate is set at 22% for the duration of the contracted term. The agreement covers the PC version of the game.

With additional profit sharing, such as revenues from in-game advertisements, the company says the value of this contract is believed to be the largest export transaction for a single game to a single country for a Korean game developer.

"With this first deal in China, we are confident that we will continue to have additional Huxley contracts in other territories around the world," said Nam Ju Kim, chief executive officer, Webzen. "We expect that Huxley will emerge as a flagship title for WEBZEN, based on its high anticipation in Korea, China, the U.S. and other key markets."

Huxley marks the third Webzen game to be licensed to The9 in China. Following behind The9's successful launch, operation and marketing support of MU, Webzen granted the Chinese game provider the rights to Soul of the Ultimate Nation, which is currently in closed beta testing in China.

Tags: agreement | beta | China | Chinese | contract | developer | distribution | executive | export | Exports | game | game developer | game publisher | gaming | IT | Korea | Korean | license | marketing | NCTY | online | online game | payment | PC | press release

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