MSN has added, a dating website in China, as its newest channel partner.

The dating channel will be committed to offering one-stop matchmaking services for white-collar singles to further improve MSN's "white collar ecosphere" in China and reinforce the MSN Chinese website's brand positioning of "fashionable life, white-collar portal."

According to the 2006 China Online Social Networking Research Report released by iResearch, China's online social-networking market reached CNY175 million in 2006, up 169.2% from a year ago. has six million subscribers and expects the number to grow significantly with this new MSN partnership.

Before its cooperation with MSN, claimed a monthly income of CNY2.3 million, which now is estimated at more than CNY5 million.

MSN recently also signed agreements with,, and to jointly develop new digital, IT, stock, travel and picture channels, respectively.


Please enter your comment!
Please enter your name here