MSN has added Marry5.com, a dating website in China, as its newest channel partner.

The dating channel will be committed to offering one-stop matchmaking services for white-collar singles to further improve MSN's "white collar ecosphere" in China and reinforce the MSN Chinese website's brand positioning of "fashionable life, white-collar portal."

According to the 2006 China Online Social Networking Research Report released by iResearch, China's online social-networking market reached CNY175 million in 2006, up 169.2% from a year ago. Marry5.com has six million subscribers and expects the number to grow significantly with this new MSN partnership.

Before its cooperation with MSN, Marry5.com claimed a monthly income of CNY2.3 million, which now is estimated at more than CNY5 million.

MSN recently also signed agreements with Eastday.com, Hexun.com, Ctrip.com and Yesky.com to jointly develop new digital, IT, stock, travel and picture channels, respectively.

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