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Shanda Pushes Games Overseas

June 11, 2007
Software

Chinese online game company Shanda (SNDA) says it has recently entered into license and distribution agreements for its in-house developed online games World of Legend and Crazy Kart in Vietnam, and agreements for Magical Land and Crazy Kart in Hong Kong and Macau.

Shanda entered into two agreements with Vietnam-based online game operator IT Investment and Development Company, or VTC Intecom. Under the agreements, VTC Intecom will be granted the exclusive rights to operate World of Legend, also known as Woool, and Crazy Kart in Vietnam for three years. Crazy Kart entered open beta testing in Vietnam on June 2. The game has reportedly already attracted more than 200,000 registered users. Woool is scheduled to enter closed beta testing in Vietnam in July 2007.

Shanda also entered into two agreements with the Hong Kong-based online game operator CSOFT. Under the agreements, CSOFT will be granted the exclusive rights to operate Magical Land and Crazy Kart in Hong Kong and Macau. Both games are expected to enter closed beta testing at the end of June 2007.

"As China's leading online game developer and operator, we are excited to introduce our in-house developed online games to markets overseas, and we look forward to successful partnerships with VTC Intecom and CSOFT," said Tianqiao Chen, chairman and CEO of Shanda. "While offering our high quality entertainment content to overseas users, we will also provide Shanda's mature operating technologies and platform products to our partners to make further success. The partnerships with VTC Intecom and CSOFT mark important early milestones in our efforts to actively seize future opportunities in overseas markets."

Tags: beta | Casino | CEO | chairman | China | Chinese | content | developer | development | distribution | entertainment | game | game developer | games | Hong Kong | investment | IT | KONG | Legend | license | Macau | online | online game | Shanda | Vietnam

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