24/7 Real Media says it will incorporate Chinese search engine Baidu.com's API into its Decide DNA search marketing platform.
"We're thrilled that we are able to leverage our search expertise and technology leadership to incorporate Baidu's API," said Ian Leuchars, senior Vice President of Search Marketing Services for 24/7 Real Media. "This will be very beneficial for advertisers with global search campaigns, especially those with a desire to reach China's rapidly growing online population."
Integration with Baidu gives the company access to a growing market. According to research firm Analysys International, the size of the China search engine market reached US$153 million in the first half of 2007, increasing 69 percent quarter-on-quarter and 29 percent year-on-year. The China online advertising market is projected to reach US$1.5 billion by the end of 2010.