China's State Administration of Radio, Film and Television has issued a circular on its website on the release of a new mobile multimedia broadcasting standard for data broadcasting.

The notice said that SARFT had approved the standard to be an industry standard for China's radio, film and television industry and it would be formally implemented from February 1, 2008.

As data broadcasting mainly targets value-added services of the mobile multimedia sector such as weather forecasts and traffic updates, the arrival out of the standard means that multimedia broadcasting standard has been extended to value-added service standards and a further consummation of the China Multimedia Mobile Broadcasting specification.

Since October 2006, SARFT has issued in succession a number of industry standards, including Multiplexing, electronic service guides, and emergency broadcasting stipulations.

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