Chinese online game developer The9 (NCTY) has set its eyes on Korea and made a US$38 million cash investment in G10 Entertainment for an undisclosed minority stake.
The9's Chairman and CEO Jun Zhu said in a press statement, "G10 Entertainment is a leading game developer, especially in the advanced casual game arena. Its Audition game franchise enjoys high popularity and a strong user base in China. The9's equity investment in G10 will strengthen the existing partnership between the two companies and further motivate G10 to provide the best support to The9's operation of Audition 2 in mainland China."
G10's online games provide users with an online platform for self-expression and social interaction. G10 directly or through its subsidiaries develops a number of popular online games, including Audition and Audition 2. It currently has eight other online games in development that it plans to soon release.