Kooxoo.com, a lifestyle search engine in China, has announced a strategic business shift to position itself as a Chinese-language travel search website.

Meanwhile, the website has also launched a new domain name of Kuxun.cn. With the shift, Kuxun.cn integrates the five main search services of air ticket search, train ticket search, hotel search, holiday search and scenic spot search into one travel search engine, with various travel deals offered on the prominent positions of its web pages.

Cao Jianli, president of Kuxun.cn, says that the company previously was engaged in providing cheaper services for netizens, but now it sees online travel as a fast growing area.