The Music Copyright Society of China said at a press conference that the activity it launched in June 2008, aiming to call for suspension of advertising on Chinese search engine Baidu, has gained some success and some brands, including LG, said they currently would not put advertisements on Chinese search engine Baidu (BIDU).
According to a representative from the Music Copyright Society of China, LG stated to local media that before the dispute between R2G, a Chinese copyright agency that focuses on the protection of digital music copyright, and Baidu was settled, the company would stop doing advertising on mp3.baidu.com from August 1, 2008. As a major customer for Internet companies, the annual advertising costs of LG run into the tens of millions of yuan. At the same time, other advertisers say they are waiting for the decision of the court to decide whether to continue the advertising cooperation with Baidu. So far, mp3.baidu.com's advertising customers include Huiyuan Juice, Philips, Tencent and Kingsoft.
The "Refuse to do advertising on Baidu" activity was jointly launched by the Music Copyright Society of China and the International Federation of the Phonographic Industry in June 2008 and had participation from major music companies, including Universal Music, Warner Music, Linfair Records and Taihe Rye Music.
In February 2008, R2G and the Music Copyright Society of China jointly started a fight against Baidu, declaring that they would not negotiate with Baidu in any way before the website stopped its infringing activities. Later, major music copyright agencies, including IFPI, Universal Music, Warner Music and Sony BMG sued Baidu.