The Digital Source For China's Tech Innovation Since 2000

Search
Close

New Internet Service Lets Chinese Peasants Buy Goods Online

November 26, 2008
Telecom & Wireless

Nokia Siemens Networks and China Mobile's (CHL) Fujian branch are working together to help bleed China's peasants of their hard-earned cash through a new marketing platform that will allow urbanites to sell to farmers via the Internet.

"Nokia Siemens Networks believes that only commercially viable technology solutions, which include relevant applications, can drive sustainable growth in emerging economies. The e-commerce solution enables a win-situation for all players in the value chain — rural consumers can easily access a wider range of reliable and quality consumer products at better price, local shop owners can overcome the traditional entry barriers to expand their own business scope, and retail suppliers can expand their rural market channel at minimum costs," stated Josef Lorenz, head of innovations at Nokia Siemens Networks.

The e-commerce solution is an integrated end-to-end service, which contains an online catalogue in which urban businesses can upload their products for marketing to rural customers. The service is delivered to villagers through local entrepreneurs, who provide shared Internet access to the online shopping platform tailored to the rural environment. The online shopping model challenges traditional ways of conducting business and purchasing goods in remote locations — villagers gain access to a wider selection of reliable consumer products, and urban suppliers are provided with a new sales channel reaching the mass market in villages. Nokia Siemens Networks is currently running a pilot in partnership with Fujian Mobile, a subsidiary of China Mobile.

In addition, the service gives the operator the opportunity explore a potentially powerful new business model that helps them to improve local presence in rural areas. The business model has been successfully piloted over five months at two counties in Fujian province of southeast China in partnership with Fujian Mobile and local retail suppliers. Nokia Siemens Networks says it has collaborated closely with Fujian Mobile and provided extensive consulting services in identifying this new opportunity.

Tags: applications | Business | business model | cash | China | China Mobile | Chinese | CHL | consumer | e-commerce | Economy | environment | Fujian | Internet | IT | marketing | mobile | Nokia | Nokia Siemens | Nokia Siemens Networks | online | online shopping | operator | partnership | peasant | platform | retail | rural | Siemens | technology

Other Related News:

China's Lenovo Set Up New Business Group For Mobile Internet

January 27, 2011

British Intelligence warns against use of Chinese digital currency

December 13, 2021

China Mobile Supports Rural Youth Centers With CNY40 Million

April 12, 2006

Analyst IMS Investment Management Services Ltd. Purchases New Holdings in KraneShares CSI China Internet ETF (NYSEARCA:KWEB)

February 21, 2022

Revitalized Lenovo Mobile Eyes Top Market Position In China

April 18, 2008

Hedge Fund CIO On China's Crypto Crackdown: Beijing Is Desperate To Ensure Successful Rollout Of Their Digital Yuan

September 27, 2021

Tencent-Backed Broker Chases Growth Overseas After China Rebuke

June 20, 2022

MII To Blacklist Illegal Website Providers

May 15, 2007

China punishes man who burned his ex-wife live on the internet

July 26, 2022
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
Menu
  • Contact Us
  • About Us
  • Corrections and Disclosure
  • Privacy Policy
  • Terms & Conditions
© 2022 ChinaTechNews.com. A Service of Asia Media Network.
Twitter
Posting....