MediaTek Inc., a Taiwanese fabless semiconductor company for wireless communications and digital multimedia solutions, announced the appointment of Johan Lodenius as its corporate vice president and chief marketing officer.

In this new role, Lodenius will be responsible for global marketing and business development, and directly report to MK Tsai, chairman of MediaTek. This is reportedly the first time for MediaTek to set the chief marketing officer position.

Tsai said that Lodenius possesses outstanding marketing and product strategy skills. His experience with growing new business into world-leadership and building successful new companies from the ground up makes him uniquely well positioned in the industry. He believes this appointment will help the company establish a global leading position in the industry.

Lodenius once worked for Ericsson and Qualcomm. After that, he founded and managed several new technology companies, including Coresonic AB, a DSP company that was acquired by MediaTek at the beginning of this year.

Lv Xiangzheng, general manager for MediaTek China, revealed during an interview that the smartphone shipment in mainland China was about 180 million units in 2012, of which about 110 million used MediaTek's chips.

Founded in 1997 and listed on Taiwan Stock Exchange, MediaTek Inc. is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. With headquarters in Taiwan, the company has sales or research subsidiaries in mainland China, Singapore, India, the U.S., Japan, South Korea, Denmark, England, Sweden and Dubai.