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Could sustainability messages sour Chinese consumers on your brand?

December 16, 2021
Source: ugolini.co.th ugolini.co.th
News Snapshot:
Many Western brands think Chinese consumers lag in sustainability efforts, but that could not be further from the truth. They just need the right message. Image credit: Everlane In the wake of the COP26 summit, the rising pressure of irreversible climate change has convinced luxury and fashion to build a more sustainable future. And China, whose consumer share is expected to make up 50 percent of the industry revenue by 2025, is crucial to these environmental ambitions.
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Tags: brand | China | Chinese | climate change | consumer | corporate social responsibility | credit | ESG | fashion | luxury | revenue | Rising | share | sustainability

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