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China hires western social media influencers to polish its image during 2022 Winter Olympics

January 23, 2022
Source: shafaqna.com shafaqna.com
News Snapshot:
[China hires western social media influencers to polish its image during 2022 Winter Olympics] SHAFAQNA FUTURE- An army of western social media influencers on TikTok, Instagram or Twitch, is set to spread positive stories about China throughout next month’s Winter Olympics. Concerned about the international backlash against the Beijing Games amid a wave of diplomatic boycotts, the government has hired western PR professionals to spread an alternative narrative through social media ,theguardian reported. In November, as Joe Biden contemplated a diplomatic boycott, Vipinder Jaswal, a US-based Newsweek contributor and former Fox News and HSBC executive, signed a $300,000 contract with...
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Tags: army | bank | Beijing | Biden | boycott | ByteDance | China | consulate | contract | diplomacy | executive | games | government | HSBC | international | media | military | New York | news | Olympics | online video | Sanctions | social media | sports | TikTok

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