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TikTok finds e-commerce success in Southeast Asia as political scrutiny and workplace woes weigh in the West | South China Morning Post

Source: scmp.com scmp.com
News Snapshot:

Short video hit TikTok has just finished a series of online shopping events in Southeast Asia, as it pivots to the region amid increased regulatory scrutiny in the West as geopolitical tensions rise between Beijing and Washington. The ByteDance-owned platform has just wrapped up an “8.8 Sale” campaign in Singapore, concluding last week to mark the country’s Nation Day. The effort “has set a strong foundation for future campaigns in Singapore”, a TikTok representative said in a statement. The week-long promotion of TikTok Shop, a marketplace built into the TikTok app that facilitates transactions while users watch short video and…

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