McCann Shanghai has partnered with General Motors (GM) to unveil two sci-fi themed campaigns featuring Ultium, a game-changing electric vehicle platform that runs the company’s electric vehicle (EV). The Ultium Platform is the heart of an EV. It is designed to be flexible and modular, and the engineering has the ability to make just about any vehicle GM produces today an electric model, powering the vehicle’s performance, safety and driving experience, according to the release. Tapping into cultural insights, the McCann team recognised that Chinese consumers enjoy sci-fi movies and are most concerned with safety and performance when it comes…