This week, seemingly on a whim, South African emerald mine heir and s**tposting meme monkey Elon Musk renamed Twitter “X”. Last year (it feels like 10 years ago) Musk borrowed $44 billion (€39.5 billion) to purchase the microblogging site after a court forced him to follow through on an offer that what was probably initially meant as a hilarious jape. He subsequently alienated Twitter’s advertisers and primary users by facilitating the site’s most trollish users. He claims to be intent on turning “X” into an “everything app”, much like the Chinese government-controlled WeChat or the computer in Logan’s Run. He...