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Byron Bay ghost stores cause consumer outrage over misleading marketing

Source: abc.net.au abc.net.au
News Snapshot:

Byron Bay businesses are frustrated by the increasing number of companies using the name of the popular holiday destination to promote a wide array of products which have no relationship to the town. The latest, an online "ghost" store promoting "sustainable" Byron Bay fashion, is creating a wave of anger among Australian consumers and local businesses in the iconic tourist town. It has the former Byron Shire mayor and former NSW Greens MP Jan Barham seeing red. "It's fast fashion, it's coming from China, it's got no relationship to Byron Bay and certainly brings no benefit to Byron in terms…

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