Kasim Hardaway was certain he’d gotten the money shot: air-fried chicken wings turned a golden-brown and bathed in winter sunlight, a knife scraping against them to demonstrate how perfectly crisped they were. But then the snowblowers started up, harmonizing with snow shovels grinding against the pavement. The morning after a snowfall, it turned out, was not the time to film content for Instagram and TikTok, where most of Hardaway’s videos are scored with the satisfying sounds of cooking. Knife-scraping is a signature Hardaway sound bite, as is the hiss of meat hitting a hot pan, sauce splashing into a pot,...