Chinese media users wielding greater influence in Thailand Listen to this article WeChat Pay for online bookings is available at Centara hotels. This online payment platform is used to facilitate financial transactions for products and services. Chinese media users in Thailand are quietly transforming into one of the country's most powerful consumer groups, wielding both cultural influence and financial muscle, according to a new survey. For Thai brands, this shift presents a rare opportunity to tap into a highly engaged, big-spending audience whose preferences can accelerate growth, strengthen visibility and open new channels of cross-border influence. The survey, conducted from…



