The rapid proliferation of synthetically generated information has forced governments and regulators across the world to confront and assess governance and accountability frameworks for AI systems and outputs. As the boundaries between real and synthetic media get more blurred, policy measures must address competing demands of accountability, innovation, privacy and public trust.Digital Personal Data Protection Act. (HT?PHOTO)India’s recent amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 was a highly proactive regulatory move. By mandating the labelling of synthetically generated information, the regulatory framework seeks to create transparency and reduce risks posed by synthetic media....