Texas Instruments (TXN) says Bing Xie has been appointed as president of the company's operations in China.
Based in Shanghai, Bing Xie will be responsible for managing the day-to-day operations of TI in China as well as overseeing sales and marketing efforts for the country.

"As the first local executive appointed as president of TI's operations in China, the new appointment strengthens our presence in the China market." said Terry Cheng, TI Asia President, "Bing Xie is a proven leader with experience that crosses both local and multinational markets. I am confident that he has a deep understanding of the market in China as well as a passion for meeting customer needs."

Bing, 40, joined TI in 1999 as area sales manager for north China in the Beijing-based field sales organization. In 2002, he moved to Vancouver Canada as a Technical Sales Representative as part of TI's North America Sales team. He then moved to Shanghai in 2005 to assume the role of north China deputy general manager for TI's operations in China.

Bingfills the role most recently led by Gerald Kuo who led TI's operations in China for 10 years. Kuo returned to Taiwan the end of 2006 and will retire from TI in March.