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Superunion creates 'Surreal Island' digital experience for launch of China Duty Free International's first flagship Macau store

April 11, 2022
Source: asiatoday.com asiatoday.com
News Snapshot:
In partnership with CDF International the WPP creative company has created a series of animations for digital screens, inspired by the surrealism art movement, that extend across the entire retail space within the Grand Lisboa Palace in Macau Hong Kong - WPP creative company Superunion has partnered with China Duty Free International, the largest luxury goods operator in China to create a visual digital experience for its new flagship opening in Macau. ‘The Surreal Island' is made up of large-scale digital displays set within the 7,500 square feet of retail space at the Grand Lisboa Palace, Macau. Nine LED screens...
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