Following a mandatory pitch review, BMW China has extended its partnership with TBWAChina by renaming it as lead agency. Under the new appointment, TBWAChina’s scope of responsibilities has evolved from lead creative agency to lead agency, which sees TBWAChina working closely across BMW’s various marketing functions and agency partners to deliver an elevated brand experience. TBWA retained BMW China in a five-way competitive pitch as the initial contract period was ending, according to the release. The new contract arrangement extends the partnership from July 2023 to June 2028 with a 3+2-year option. BMW China will be serviced by TBWA Juice…