According to a report on Eastday.com, Shanghai Telecommunications, a local branch of the country's largest telecom operator, launched its first M-Zone shop this week, the largest M-Zone shop nationwide with hopes that it will help boost its M-Zone business by building a brand image aimed at fashion and youth for the service, targeting trendy white-collar workers and youth.

By the end of this year, local M-Zone users are expected to hit 600,000. At the Shanghai M-Zone shop customers will be able to purchase telecom service and enjoy entertainment and sports activities, with programs such as fan meetings and lectures on fashion topics being held at the shop's club section for members.

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