Qiao Xing's (XING) China subsidiary CEC Telecom Company (CECT), has launching 16 models of high-end mobile phones this week, in preparation for a large marketing push for the Spring.
Wu Zhi Yang, Chairman of CECT and Vice Chairman of Qiao Xing said, "The Spring Marketing Campaign was launched on a much bigger scale than the Flame Storm Marketing Campaign, which was launched in September 2004. That campaign resulted in the firm's fastest growth in terms of market share and by the end of 2004 CECT had ranked itself among China's top six local mobile phone brands."
The 16 models of mobile phones include multimedia mobile phones embedded with more than 1.3 million pixel digital cameras and software that can play MP3, MPEG3 and 3D games. CECT also is selling a revamped PDA mobile phone, the T868 phone, which was assessed as the "Best Commercial Mobile Phone" in a joint poll by Sina.com and Beijing Youth Daily.