Haier has just finished designing Genesis Microchip's Cortez, Hudson and Malibu video controllers into its new mid-range and premium LCD TV models now available in China and Europe.

Ranging in size from 26 inches to 42 inches, models L26A9-AK, L32A9A, L37A9K-AK, L37A9A-AK, L39A10-AK, L40A9A-AK, L42A9A-AK all use a single-chip solution from Genesis while model L42A9A uses a combination of Cortez and Hudson video controllers.

"Haier is a leading TV manufacturer in both brand and sales and we are delighted that they have named Genesis as the primary supplier of their video processing solutions," said Raphael Mehrbians, Genesis Microchip's senior vice president of Product Marketing. "In this competitive market, Genesis is repeatedly chosen because of two key factors, industry-leading technology that produces outstanding image quality and expert, on-site design support."