Electronic Arts (ERTS) has reached an agreement with Korean operator NOWCOM to license Tales Runner for distribution in Mainland China through its publisher and operator, Guangdong Tian Yue Network Technology Development Company.

"We are pleased to bring to China the popular Tales Runner," said Erick Hachenburg, Senior Vice President of Global Online Publishing & Managing Director of EA China. "By strengthening our online games product lineup with EA branded games and third party games EA demonstrates its committed to bringing Chinese gamers more varieties of gaming experiences that appeal to worldwide audiences. We recognized that Chinese and Korean cultures have a lot in common and by launching intricately designed games imbued with an Eastern essence like Tales Runner, we can demonstrate our commitment to the Asia online games market."

In addition to Pogo, announced earlier this year, Tales Runner will be the first multiplayer advanced casual game to be distributed in China through EA's collaboration with Tian Yue.

Developed by Korean company, Rhaon Entertainment, Tales Runner is a 3-Dimensional online racing game with a "dreamy island" background. The game provides a perfect combination of fairytales drawn by professional illustrators and multiple modes of racing. Tales Runner has gained a solid reputation following its release in Korea, Japan and Taiwan.

Moon Yong-Sik, CEO of NOWCOM also expressed confidence in the future for Tales Runner in China. "I am very glad that NOWCOM has entered into this collaboration with EA, the world's leading interactive entertainment software company and EA's operator and publisher Tian Yue. We hope that Tales Runner will bring Chinese gamers a different experience."