Chinese Internet search engine Baidu.com (BIDU) says Dr. William I. Chang has been appointed Chief Scientist, effective
January 2007.

A recognized leader in search technology, online community, and advertising business models, Dr. Chang will lead Baidu's unceasing efforts to enhance user and customer satisfaction for existing and new services.

Dr. Chang created the Infoseek natural language search engine for both the Web and enterprise applications, and
was the CTO of Infoseek and VP of Strategy of Go Network, when Disney acquired the company.

"William has been, and still is, a pioneer in the field of search," said Robin Li, Baidu Chairman and CEO. "Technological superiority is vital to expanding our command of the Internet search market and I am delighted to welcome an expert of William's calibre to our team."

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