British-based ROK Entertainment Group it's China subsidiary, ROK New Net, has signed a cooperation agreement with Beijing Fone Net Information & Technology Co., Ltd. to provide mobile TV content to China Mobile customers.
Laurence Alexander, CEO of ROK, commented in a press statement, "This initiative represents an important step in enhancing ROK's presence in a region showing strong demand for our products and services. We are delighted to be strengthening our relationship with one of the world's premium mobile network operators, which furthers our goal to provide new mobile entertainment services and to consumers globally."
ROK will provide video content to Beijing Fone Net, who are responsible for operating and implementing China Radio International's mobile TV service. CRI is one of the nationwide mobile TV license holders in China and provides a streaming media mobile TV service to China Mobile customers. Users can watch live video programs via their mobile phone and also on demand and downloaded programs.