Wyndham Hotel Group has launched a Chinese-language multibrand booking website to promote bookings at its Wyndham, Ramada, Days Inn, Howard Johnson and Super 8 hotels in the Middle Kingdom.

The site is located at whghotels.cn and enables users to complete the booking process in their native language. The Chinese site supplements separate existing Chinese and English booking portals for the Ramada, Days Inn, Howard Johnson and Super 8 brands. The new Web address will be featured in all Wyndham Hotel Group brand advertising and marketing materials in China, providing a "single call to action" for travelers, according to Daniel Del Olmo, Wyndham Hotel Group vice president of international marketing and strategy.

"Domestic travel in China is becoming huge, and these sites were designed to cater to that market," Del Olmo said. "Our diverse hotel portfolio, ranging from budget to upper-upscale accommodations, offers more price options than most of our competitors."

In a bow to Chinese Internet buying habits, consumers are not required to provide credit card information to guarantee reservations booked at the new site. Those reservations are guaranteed until 18:00 on the arrival date. Chinese Web users who are not comfortable booking online may call a posted telephone number to complete their transaction.


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