Chinese video website has announced that it has established a strategic partnership with the Internet shopping website to promote video shopping in China's e-commerce sector.

Based on's video technology and's Internet shopping platform, the two parties will jointly launch a video shopping service at the end of June 2009. The new function will first open to vendors of's customized online auction and e-commerce shops. By then, those vendors will be able to add videos to the descriptions of their products, providing comprehensive, multi-angle introductions of their goods.

Zhang Yu, vice president of, told local media that as a leading video media company in China, is not only an Internet community for young people, but also creates social fashion that attracts more defined youth groups.'s strength in brand and technology is consistent with's ultimate goal of building a large and secure online trading platform. Therefore, is the best partner for's video shopping service, Zhang added.

Liu Dele, CFO of, said that the company's cooperation with is a win-win cooperation, which represents's strategy of forming partnerships with leading brands in the industry. hopes the direct effect and emotional expression of videos can provide both vendors and buyers of with ideal product display and brand promotion.


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