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Chanel, Primark don’t sell fashion online – for different reasons: one to remain an exclusive brand and the other because it’s not worth it

August 16, 2021
Source: scmp.com scmp.com
News Snapshot:
It’s difficult to imagine the late Karl Lagerfeld, creative director of Chanel and Fendi, standing in line at a Primark store – and I doubt current Chanel creative director Virginie Viard has ever rifled through its famous discount bin. The deeply stylish French luxury brand couldn’t be more different from the Irish fast-fashion retailer. And yet one of the most luxurious brands in the world and one of the least have one thing in common: both are steadfastly ignoring the e-commerce boom. Today, you can buy Chanel fragrance, cosmetics, skincare and sunglasses online, but if you want to purchase any...
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Tags: Alcoholic Beverage | apparel | brand | branding | Britain | China | Chinese | clothing | consumer | coronavirus | cosmetics | customer | delivery | department store | e-commerce | France | online shopping | Pandemic | Paris | retail | revenue | social media | television | United Kingdom | website

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