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China: influencer pinned for tax fraud plunged into digital anonymity

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Chinese influencer Viya, in Boao, southern China, at the Asia Economic Forum, April 20, 2021 (CNS / AFP / Archives / STR) One of the most influential celebrities in China on the internet disappeared Tuesday from the country’s main social networks in the aftermath of a heavy conviction for tax evasion, when the authorities castigate excesses in entertainment. The influencer Viya, considered in China as an emblematic figure of “tele-shopping” 2.0, is one of the most prominent personalities in online commerce. It has 110 million subscribers on social networks. And Viya is best known for her videos in which she…

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