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Chinese livestreamers set their sights on TikTok sales to shoppers in the US and Europe

July 19, 2023
Source: sootoday.com sootoday.com
News Snapshot:
HONG KONG (AP) — Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform's future in the U.S. and elsewhere. In China, where livestreaming ecommerce is forecast to reach 4.9 trillion yuan ($676 billion) by the year's end, popular hosts like “Lipstick King” Austin Li rack up tens of millions of dollars in sales during a single livestream. Many brands, including L'Oreal, Nike and Louis Vuitton, have begun using livestreaming to reach more shoppers. But...
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