Last June, Amazon created a Counterfeit Crimes Unit to fight the knockoffs that plague its gigantic store, and today it announces its first action against counterfeit device vendors. Amazon and GoPro sued seven Chinese nationals and a couple of companies for distributing hard-to-spot imitations of the “Handler” floating camera grip and “3-Way” tripod grip, blatantly using GoPro’s own logo, in one month of April. 2021 lawsuit that is only now being opened, because there is a parallel criminal investigation in China against these same sellers, the complaint reveals. While the lawsuit doesn’t say how many people bought these counterfeit GoPro accessories, it does suggest that at least some buyers were misled by the fake products. One wrote that they were “very disappointed that GOPRO provided it. I will not buy any more products from this brand from now on. “Others were more skeptical:”[It] It can’t be a real GoPro stick because it rusted after two days, ”another customer wrote, according to the complaint. The differences seem to be quite subtle: Counterfeit tripods, for example, may weigh slightly less, have a rougher surface, a smaller button, and a different number of “points” at different locations on the arm. The foam can also be a little darker in color. It’s unclear why Chinese companies would see a need to counterfeit these products, given that GoPro’s camera mount is an exceptionally easy thing to find third-party accessories, but perhaps they thought an official logo would help them stand out. Amazon says it blocked all Amazon seller accounts of these defendants after the company was informed of the counterfeits and sent samples of their products to GoPro to assist in the investigation. Referring these cases to law enforcement is part of standard procedure, Amazon’s Counterfeiting Crimes Unit chief Kebharu Smith said earlier this year. While it is the first lawsuit for devices from Amazon’s Counterfeit Crimes Unit, it is not the first lawsuit to be filed. We covered a previous lawsuit against sellers of fake luxury goods, and the company says it has filed joint lawsuits like this one from GoPro with other companies, including clothing maker HanesBrands, Italian luxury brands Valentino and Ferragamo, cosmetics brand KF. Beauty, JL Childress family travel accessories brand, YETI cooler maker, Dutch Blitz family business card game and global publisher of board games Asmodee. “ Amazon has a long-standing problem with counterfeit products, and other companies have filed lawsuits before: Apple claimed in 2016 that 90 percent of Apple chargers sold on Amazon were fake, and journalists were able to find quite a few counterfeits even after the subsequent crackdown on Amazon. We wrote in 2019 about how Amazon’s own AmazonBasics products were being phased out. I remember buying a counterfeit SanDisk SD card from Amazon a while ago. “Welcome to the era of fake products,” he wrote. Cable cutter last February, providing a variety of Amazon examples. Amazon suggests that, thanks to its efforts, the problem might not be as big as suspected: It published a Brand Protection Report in May indicating that the company seized and destroyed more than 2 million counterfeits before they were shipped to stores. customers, that it blocked 10 billion “suspected bad ads” before they appeared in the store, and that “less than 0.01% of all products sold on Amazon received a counterfeit complaint from customers.” However, Amazon does not publicly say how many products it has in its store, so it is impossible to know how big the “0.01%” might be and therefore how many products could have arrived. It’s also unclear how many customers would know that counterfeit goods were sold to them and would think to complain in the first place. GoPro declined to comment on this story. [Source link]