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Digital Camera Demand Booms in China as ‘Live Commerce’ Explodes

November 30, 2021
Source: petapixel.com petapixel.com
News Snapshot:
Exports out of China have slowed due to the ongoing Coronavirus pandemic and, as a result, domestic sales through what is called “live commerce” have exploded. To support it, the need for better quality cameras has followed suit. “Live commerce” is the practice of demonstrating or selling products through live-streamed social media such as TikTok or Instagram. Mostly dominated by influencers who sell cosmetics, clothing, and bags, the method is now being leveraged by factory employees who sell anything from housewares to cars. Nikkei reports that the live commerce strategy is exploding in popularity among factories in China who are...
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Tags: app | apparel | Beijing | ByteDance | camera | Canon | China | chip | clothing | content | coronavirus | cosmetics | Exports | factory | logistics | manufacturer | manufacturing | online video | Pandemic | Shanghai | shipping | social media | technology | TikTok | United States

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